Cha Eun Woo, Jungkook, & Jimin top individual male K-Pop idol brand value rankings in December

Cha Eun Woo of ASTRO has been crowned as the top male K-Pop idol in this month’s brand value rankings, with Jungkook and Jimin from BTS coming in second.

The Korea Brand Reputation Research Institute examined big data on male K-Pop idols’ promotion activity from November 16 to December 16 KST, analyzing consumer participation, media activity, communication, and community activity to determine the brand value of these stars.

The analysis results for December showed that Cha Eun Woo had the highest points in first place at 3,189,855 points behind Jungkook who was second with 2,940,286 points, and Jimin came in third with a total of 2,748,418 points.

The following male K-Pop idols have the highest brand value in December: Cha Eun Woo, Jungkook, BTS, Jimin, Ong Seong Wu, V, Kang Daniel, Kyuhyun, Baekhtyung, Park Ji Hoon, RM, SBAT, Hwang Min Hyun; Jin, Jin and BATS, respectively.

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