A new campaign for Tiffany & Co. and Dior’s Spring 2024 collection campaign, which will include Jimin as the face of both brands, was announced just days ago. This is the first time in fashion history that an Asian person has been chosen to represent a luxury brand.
In a report published by Luxe Digital in September 2023, both Tiffany & Co. and Dior were recognized as the world’s most popular online brands, with DiOR ranking first and Tiffany being placed 8th on the list of luxury Jewelry brands.
By considering brand value, search share of voice, and social media conversations, the website calculates a list of online popularity for brands. This could be due to Jimin’s global brand ambassador status, which makes him an ideal choice for Dior because “dior” is one of the most popular brands globally when someone follows their activity on social networks.
The unbeatable brand power of Jimin’s global and online popularity has been demonstrated by his clothing line, jewelry, and other products selling out quickly when fans see him with them, as reported before.
The cover of the 6 bestsellers from both magazines, which were available on all 3 major online bookstores in South Korea (Aladin, Kyobo, and Yes24), reflected his impact on the country.
The influence of Jimin is not to be underestimated, and it’s no wonder that he secured the services of an ambassador for top-tier luxury labels.
The GQ KOREA Cover by Jimin is now available for purchase, while the ELLE KATRA Cover is also available.